It is no exaggeration to say I am addicted to coffee. If anyone knows me well I am also a huge Starbucks person :D. A quick story to make sense, freshman year at Xavier I had a project in my marketing class to analyze a company my group (not just me) selected Starbucks. Through that case I was able to not only appreciate it more as a company but also see how Starbucks became the company it is today, both in the US and Internationally. As both a marketing and IB Major I just had to do my own little research. So I created my own coffee adventure abroad.
The Idea: The plan is to order the same drink in all the different countries I visit and document the taste, price, and the way they write my name on the cup. Same drink?? That is a no brainer for me 🙂 it was all in ordering my favorite Starbucks drink.
Drink: Tall Soy Dirty Chai Latte – It is basically a chia latte made with soy milk (soy milk is a game changer) with a shot of espresso
Final thoughts: It was a fun project! Finding a Starbucks in these different countries was truly an adventure. For some it was on every corner( London) or places like Crete where there was only one in the entire island. Things to note: Most of the menus were very simple. They all have the simplest form of the menu. The baristas in all the Starbucks that I went to were very welcoming and nice. (never had a bad experience). Atmosphere of what I can remember were just as aspected a place were you can relax and have a good cup of coffee.
Barcelona, Spain Budapest, Hungary Brussels, Belgium Dublin, Irland* Price: $4.11 Price: $4.22 Price: $6.23 Price: $4.18
Italy Concept inspired by Italy BUT no Starbucks exist in Italy… What! I actually knew this already. Just like Israel, Starbucks was not able to enter the market. Why??? It has to do with culture, price, and a destroying a brand. Great article to read
Crete, Greece* Paris, France Amsterdam, Netherlands London, Great Britain* Price: $4.38 Price: $5.77 Price: $5.29 Price: 5.12 (4.36)***
* gift cards accepted ***Member discount